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Straight up, in my opinion, theĀ gluten free diet, is just another diet fad and another angle to market. It’s like having home cleaners clean in bikinis, it sells.

There isn’t definite proof that my boss’s weight loss was due to cutting out the actual gluten.

If gluten is cut out of one’s diet, the choices of food would be very limited. A gluten free diet would consist of basically vegetables, fruits, and proteins. So, gluten would force a person on a gluten free diet to eat healthier all together.

And another thing that skews by boss’s weight loss results is his calorie counting practices as well as working out. Those are already two factors that more than likely resulted in his weight loss. So, it’s hard to isolate the gluten free diet as being the definitive reason for his results.

In the process of switching majority of our menu items and ingredients to gluten free, the marketing efforts seems to be working. Customers began to ask what is gluten. And after hearing a brief description of what gluten is, the rapport is positive and they are even more happy to eat our food.

I conclude that it is mainly a psychological thing. Continue reading ›